Content Audit Template
What is it?
A content audit template is a tool that helps you organize and analyze existing presentation content. It provides a step-by-step process to evaluate content and identify areas that need improvement. This includes aspects like the structure of the content, clarifying the message, aligning it with objectives, and enhancing its visual appeal.
When undertaking content overhauls or updates, utilizing a spreadsheet allows for easy visibility and understanding of the content landscape. It enables the team to "see" the entirety of the content, which can be challenging in a traditional slide show format. Tracking and documenting changes is easier and any modifications or updates can be accurately recorded, ensuring transparency, accountability, and effective project management.
You can also use it if you’re building a template system for a client. It enables you to gain a deep understanding of their content landscape, identify common elements or patterns that can be incorporated into the template system, and uncover gaps or areas where the templates can be optimized. This ensures that the template system meets the client's needs, makes content creation easier, and improves the overall consistency and effectiveness of their presentation development process.
When to use it
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Remember to
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Step-by-step
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Set-up the spreadsheet |
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Tab 1: Project details |
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Tab 2: Existing content and analysis Set-up columns that reflect the scope of the presentation: sections, slide titles, content summary, time, resources, notes |
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Tab 3: Gap analysis Create sections to document any identified gaps or missing content elements that need to be addressed. It doesn't matter if these are columns or rows, just plan it out and be consistent. |
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Tab 4: Updated presentation Duplicate Tab 2 (Existing content and analysis) and use it to make updates to the presentation content. To make it easier to track the changes, you can create a color key to visually distinguish the extent of changes made to different parts of the presentation. For example, you can assign different colors to indicate minor edits, substantial revisions, or entirely new content. |
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Tab 5: Summary of changes Include sections in this tab to summarize your findings, highlight key takeaways from the content audit, and provide recommended actions based on your analysis. |