What is it?
The Situation-Complication-Resolution (SCR) framework is a simple way to structure a story or explanation, especially useful in business and communication settings. It helps to clearly present and communicate problems and solutions, making it easier for the audience to follow and understand the key points.
The SCR Framework stands for Situation, Complication, and Resolution. It’s a storytelling structure that helps presenters communicate their message clearly and persuasively by guiding the audience through a logical flow.
The idea is simple but powerful: start by outlining the situation—what’s happening right now, the current state of affairs. Then introduce the complication—what’s the problem or challenge that disrupts this status quo. Finally, lead to the resolution—how do we solve this problem, and what action do we take to move forward?
- Situation: The Situation is all about setting the context. This is where you define the current state or environment. Think of it as orienting your audience—it answers the question, "Where are we now?" Whether you’re presenting a project, pitching an idea, or teaching a concept, you need to start with something the audience can relate to. It should feel familiar to them—like, "Yes, I know this, I’ve been here."
- Complication: The Complication is the real hook. This is where you introduce tension by outlining the problem or challenge that disrupts the status quo. It answers the question, "What’s wrong?" or "What’s the pain point?" The goal here is to show why the current situation isn’t working, or why there’s a need for change.
- Resolution: The Resolution is the payoff—this is where you present your solution, idea, or recommendation. It answers the question, "How do we fix this?" You’ve built up the tension with the complication, and now you’re guiding them toward relief by resolving it. This is where you offer clarity and direction. Ideally, you’re showing how your solution directly addresses the complication. It’s not just about what the solution is, but why it’s the right one, and how it will lead to positive outcomes.
It’s a framework that’s grounded in storytelling principles, and it taps into how we naturally process information. People are wired to follow narratives that have tension and resolution, so the SCR method builds that right into the structure of your presentation.
When to use it
- You need to guide your audience through a problem-solution journey, especially when they need context and motivation to act.
- You're presenting complex ideas or pitching a solution, and you want to build urgency and buy-in through storytelling.
Remember to
- Avoid unnecessary jargon or complexity that might confuse the audience.
- Ensure that each phase of the SCR framework receives appropriate emphasis. While the complication often grabs attention, it's essential not to rush through the situation or resolution phases.
Step-by-step: How to use the SCR framework
1 |
Get your content ready Before jumping into the SCR Framework, start by compiling all your data, research, and key points. This could be anything from facts, figures, and market analysis to customer insights or project details. Organize them in a way that’s easy to reference. Tip: Don’t worry about fitting it into the framework just yet—this is your raw material. |
2 |
Identify the situation The goal is to explain "what's going on"—to provide a clear understanding of the current state or context. Ask yourself: What is the current state or status quo? What does my audience already know? Write 2–3 sentences that clearly explain the current state. This will be your foundation. If you’re talking about a business problem, your situation might include things like: “Our sales have remained flat for three quarters despite increased marketing efforts.” Goal: Provide just enough context for your audience to understand the starting point. Make it familiar and relatable. |
3 |
Identify the complication Now, dig into what’s wrong. This is the problem or challenge you need to solve. Your goal is to explain why the current situation is no longer sustainable or efficient. Look at your data or key points. Ask: What’s the central issue? What pain points are my audience facing?Write a paragraph that describes the problem in detail. This could include things like competitor pressure, market changes, inefficiencies, etc. Goal: Build urgency. Make your audience see the gap between where they are and where they need to be. This is the hook that keeps them invested in your presentation. |
4 |
Develop the Resolution Now that you’ve built up the problem, it’s time to offer your solution. This is where your expertise and insight come in. From your information, pull out the key solution(s) that directly address the complication. How does your idea, plan, or recommendation fix the issue? Write a few paragraphs that outline your proposed resolution and clearly explain the benefits. Be specific: provide examples, use supporting data, and illustrate why your approach works. Goal: Show your audience how the resolution will solve the problem and lead to positive outcomes. The more tangible and practical your solution, the more convincing it will be. |
6 |
Draft the presentation outline Use the completed statements for Situation, Complication, and Resolution to start the formal presentation outline. Make each statement it's own section, and expand through clear explanations that are supported by relevant evidence and examples. Pay close attention to transitions between sections to guide your audience smoothly from one topic to the next. This helps maintain a logical and coherent flow, preventing the audience from getting lost in the presentation. |
