What is it? An audience insights map is a variation of empathy mapping, tailored more towards understanding broader audience characteristics and behaviors. It allows you to tailor content, desig...
What is it? A research plan is a structured document that outlines the approach and methods for conducting research to better understand user/audience needs, behaviors, and preferences. A well-stru...
What is it? A kick-off meeting, also known as a kickoff workshop or kickoff session, is a collaborative and often interactive gathering of team members, stakeholders, and project participants held ...
What is it? A needs assessment involves understanding and identifying the specific needs, problems, and challenges of the target users or stakeholders for whom you are designing a solution. The ...
A comprehensive step-by-step process for developing an interview guide, including sample interviews tailored for two different target audiences: high-profile keynote presentation focus groups and t...
What is it? A design scavenger hunt is a creative exercise where participants are tasked with finding or collecting a specific set of items, ideas, or elements related to a design project or creati...
What is it? The "mash-up" method in brainstorming involves combining unrelated or seemingly disparate ideas, concepts, or elements to generate new and innovative solutions or insights. It encourage...
What is it? Crazy 8s is a fast-paced and dynamic brainstorming method that encourages rapid idea generation. This technique helps bypass overthinking and self-censorship by pushing participants to ...
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