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The Good Deck

Turn Complex Ideas into Clear Decisions with the McKinsey SCR Framework

The exact structure to organize your problem, evidence, and recommendation into a logical case stakeholders can immediately follow.

The SCR framework is the structure top consulting firms use to organize findings for executive audiences. It builds your case in the order your stakeholder needs to see it, so by the time you reach your recommendation, it feels like the obvious next step.

What’s inside the workbook

The Framing Worksheet

Guided prompts to define your core problem and target audience before you write a single slide.

The Alignment Checklist

Fill-in-the-blank structures for Situation, Complication, and Resolution with concrete examples.

Column

A 5-point test to verify your resolution directly answers the tension before you share the deck.