Make the solution seem like the obvious, logical next step by first setting up the context and the problem.

Focuses on transformation and is ideal for audiences who are motivated by gain, growth, and achieving a better future.

Create emotional urgency and drive immediate action by making the cost of inaction tangible.

Structure a data-driven debrief or review that moves from observation (What) to insight (So What) to action (Now What).

Clarify complex information quickly,
allow for a more direct and efficient conversation, and make arguments more logical and easier to accept.