Research Plan

Research Plan

What is it?

A research plan is a strategic roadmap that not only clarifies how to approach research but also ensures the extraction of meaningful insights from both quantitative and qualitative research methods. It outlines clear objectives, methodologies, and a well-defined sequence of steps, providing a systematic approach to generate valuable and relevant insights. By taking into account the characteristics and preferences of the target audience, the research plan enables customization of content to better align with their needs and aspirations.

A research plan can be used independently or in conjunction with a needs assessment. If the needs assessment process reveals research gaps that require further investigation, the research plan can be integrated as part of the assessment process. In these instances, the research plan provides additional guidance on conducting the necessary research to address the identified gaps.

When to use it

  1. When the project demands a thorough understanding of the target audience beyond basic demographics
  2. When the target audience comprises diverse segments with unique characteristics

Remember to

Ensure an adequate sample size and diversity in your research participants to obtain representative and meaningful data



    Define the problem statement

    Clearly articulate the problem or challenge that your research aims to address. This helps set the context for your research plan and ensures that your objectives are aligned with the problem at hand.


    Identify objectives

    Determine the specific goals and objectives of your research. What insights or information do you need to gather to effectively develop your presentation? Clearly defining your objectives will guide the rest of your research plan.


    Choose the right research method(s)

    Select the appropriate research methods based on your objectives and the nature of the information you seek. Consider both quantitative and qualitative methods, such as surveys, interviews, observations, or data analysis. Choose methods that will provide the most relevant and valuable insights.


    Recruit participants

    Determine the criteria for selecting participants who will provide meaningful insights for your research. Ensure an adequate sample size and diversity to obtain representative data. Use appropriate recruitment channels and methods to reach your target audience.


    Establish the timeline

    Create a timeline that outlines the key milestones and deadlines for your research. Consider factors such as data collection, analysis, and reporting. The timeline helps you stay on track and ensures that you allocate sufficient time for each research activity.


    Prepare the research plan

    Based on the defined objectives, chosen research methods, participant criteria, and timeline, formalize your research plan. This plan should outline the key components of your research, including the objectives, methodologies, timeline, participant recruitment, and any other relevant details necessary to guide the research process.