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The Hero's journey

The Hero's journey

What is it? The Hero's Journey is a narrative structure that heroes typically follow in their adventures. While commonly associated with literature and filmmaking, it can also be applied to present...

The SCR Framework

The SCR Framework

What is it? The Situation-Complication-Resolution (SCR) framework is a simple way to structure a story or explanation, especially useful in business and communication settings. It helps to clearly ...

SCQA technique

SCQA technique

What is it? The SCQA technique is a storytelling framework that stands for Situation, Complication, Question, Answer. It’s used to structure a narrative in a clear and compelling way, particularly ...

More from the blog

The art of escalation: How to show the problem growing in importance

Every great story has a moment where the stakes are raised, tension builds, and the audience realizes just how critical the situation has become. Whether you’re presenting a business case, pitching...

Building curiosity with strategic questions in your slides

Curiosity is the spark that keeps your audience engaged. It’s what makes people sit forward, lean in, and pay attention to what you’re presenting. And one of the simplest, yet most effective, ways ...

The key difference between sharing information and telling stories (and why it matters)

We’ve all been in meetings or presentations where someone shares a ton of information—charts, data points, and bullet lists that explain exactly what we need to know. And yet, five minutes later, w...

How to cut text when everything feels important

You’ve been there. You stare at your slides, and deep down, you know it—there’s too much text. But you can’t decide what to cut. It’s all so important! Your bullet points? Morphing into paragraphs....

How to quickly turn dense content into presentation-ready slide copy

This edition is part of our "Presentation Prompts" series designed to help you master various aspects of presentation creation through specific ChatGPT prompts. Each installment focuses on a partic...

Why simple language wins on your slides

Why simple language wins on your slides

We’ve all been there: staring at a blank slide, trying to sound "professional," only to end up writing things we’d never actually say out loud. This happens across industries because there’s this i...