What is it? The Hero's Journey is a narrative structure that heroes typically follow in their adventures. While commonly associated with literature and filmmaking, it can also be applied to present...
What is it? The SCQA technique is a storytelling framework that stands for Situation, Complication, Question, Answer. It’s used to structure a narrative in a clear and compelling way, particularly ...
More from the blog
What a 1958 Rolls-Royce ad can teach us about sales decks
Tl;dr: David Ogilvy’s legendary Rolls-Royce ad worked because it anchored luxury in a single, unexpected proof point: silence. Today, we’re breaking down how to find that kind of standout proo...
How a simple metaphor made Notion’s product feel like a breakthrough
TL;DR: Notion’s 2024 keynote shows how the right framing can make a familiar idea feel fresh. By using a common metaphor, they turned modular software into a story about creativity, ownership, and ...
The behavioral science behind numbers that stick
TL;DR: Stats don’t speak for themselves—stories do. Learn how to make numbers memorable by adding context, using relatable examples, and tapping into basic human instincts. Imagine being told: "Our...
Get stakeholders to say yes: How to pitch ideas that win buy-in
TL;DR: Empathy in presentation development and design is about framing your idea so people see its value for them. When you anticipate concerns and address them upfront, hesitation turns into align...
What Is the SCR framework? Your guide to better business storytelling
The SCR framework is all about guiding your audience through a logical, structured argument so they naturally arrive at the conclusion you want them to reach. It stands for Situation, Complication,...
The art of escalation: How to show the problem growing in importance
Every great story has a moment where the stakes are raised, tension builds, and the audience realizes just how critical the situation has become. Whether you’re presenting a business case, pitching...