Visual consistency checklist

Visual consistency checklist

What is it?

A visual consistency checklist is a tool to ensure that the presentation maintains a cohesive and harmonious visual appearance from one slide to the next. It's a quality control check that covers elements such as fonts, colors, spacing, and alignment, are consistent and cohesive. For example, it confirms that the same font size and typeface are used for headings and subheadings, and that a consistent color palette is applied across various components.

If the presentation is associated with a specific brand or organization, the checklist also ensures alignment with established brand guidelines to reinforce the visual identity. This comprehensive approach fosters a visually appealing, coherent, and professional presentation that enhances communication and audience engagement.

When to use it

  1. For presentations with complex content and a wide range of design elements.
  2. If the presentation needs to adhere to strict branding and corporate identity guidelines.
  3. When multiple team members are involved in creating different sections of a presentation.

Remember to

  1. Tailor the checklist to the unique requirements and visual identity of the project.
  2. Regularly review and refine the checklist to ensure it remains relevant and effective.

Step-by-step: How to make a visual consistency checklist


Identify key design elements

List the core design elements that make up the slide deck(s). This might include typography details (style, sizes, spacing, color, etc), color palette, layout, imagery, logo usage, and any other elements relevant to your design context.


Review brand guidelines (if applicable)

If the project is part of a larger brand identity, review and understand the brand guidelines. Identify how the project should align with these guidelines and ensure that the checklist reflects these standards.


Create a checklist document

Prepare a document for your checklist. This can be a simple spreadsheet, a table in a word processing program, or a dedicated checklist tool or software.


Prioritize checklist items

For each key design element, define specific guidelines and criteria that need to be met for consistency. For example, specify font choices, sizes, and usage, or color codes for primary and secondary colors. Be as clear and specific as possible.


Apply the checklist

At key points in the design process, use the checklist to ensure that you're following the defined guidelines. Use it as a reference and quality control tool to maintain consistency.

Checklist coming soon