What is it? Cluster brainstorming, also known as cluster mapping or mind mapping, is a creative technique used to generate, organize, and visualize ideas, concepts, or information. It's a non-linea...
What is it? The Metaphor Game is a creative brainstorming exercise that sharpens your ability to create meaningful metaphors.This process enhances your communication abilities, as metaphors are ...
What is it? A design scavenger hunt is a creative exercise where participants are tasked with finding or collecting a specific set of items, ideas, or elements related to a design project or creati...
What is it? The "mash-up" method in brainstorming involves combining unrelated or seemingly disparate ideas, concepts, or elements to generate new and innovative solutions or insights. It encourage...
What is it? Crazy 8s is a fast-paced and dynamic brainstorming method that encourages rapid idea generation. This technique helps bypass overthinking and self-censorship by pushing participants to ...
More from the blog
How to Communicate Recommendations, Risks, and Decisions Clearly, Quickly, and Confidently
If you’re here, you’ve probably got a team that’s smart, doing good work—but when it comes time to share that work, things get muddy. The thinking’s solid, but the communication? Feels scattered. M...
How to use aspirational imagery to strengthen your pitch
Tl;dr: Aspirational imagery is about reflecting a version of someone they already want to become. In this edition, we’re looking at how this principle works in branding—and how the same approach ca...
What a 1958 Rolls-Royce ad can teach us about sales decks
Tl;dr: David Ogilvy’s legendary Rolls-Royce ad worked because it anchored luxury in a single, unexpected proof point: silence. Today, we’re breaking down how to find that kind of standout proo...
How a simple metaphor made Notion’s product feel like a breakthrough
TL;DR: Notion’s 2024 keynote shows how the right framing can make a familiar idea feel fresh. By using a common metaphor, they turned modular software into a story about creativity, ownership, and ...
The behavioral science behind numbers that stick
TL;DR: Stats don’t speak for themselves—stories do. Learn how to make numbers memorable by adding context, using relatable examples, and tapping into basic human instincts. Imagine being told: "Our...
Get stakeholders to say yes: How to pitch ideas that win buy-in
TL;DR: Empathy in presentation development and design is about framing your idea so people see its value for them. When you anticipate concerns and address them upfront, hesitation turns into align...