Presentation Designer's Toolkit

Icon with 4 squares connected by lines to represent the Atomic Design Methodology

Atomic Design Methodology

What is it? Atomic design is a method for creating and organizing design systems by first breaking them down into smaller, reusable components. Its name might remind you of chemistry, and that's be...

Icon of two pages layered representing a design style guide

Presentation Design Style Guide

What is it? A presentation design style guide, also known as presentation design guidelines, are a set of rules and standards that define how a design system should be represented across various pr...

Blog Post Image of an Abstract Concept Board for a Graphic Design Project

Design Concept Board

What is it? Concept boards are like the visual blueprint of a presentation. They’re essentially a collection of visuals, typography, color schemes, and sometimes even sample slide layouts that g...

More from the blog

How to use aspirational imagery to strengthen your pitch

Tl;dr: Aspirational imagery is about reflecting a version of someone they already want to become. In this edition, we’re looking at how this principle works in branding—and how the same approach ca...

What a 1958 Rolls-Royce ad can teach us about sales decks

     Tl;dr: David Ogilvy’s legendary Rolls-Royce ad worked because it anchored luxury in a single, unexpected proof point: silence. Today, we’re breaking down how to find that kind of standout proo...

How a simple metaphor made Notion’s product feel like a breakthrough

TL;DR: Notion’s 2024 keynote shows how the right framing can make a familiar idea feel fresh. By using a common metaphor, they turned modular software into a story about creativity, ownership, and ...

The behavioral science behind numbers that stick

TL;DR: Stats don’t speak for themselves—stories do. Learn how to make numbers memorable by adding context, using relatable examples, and tapping into basic human instincts. Imagine being told: "Our...

Get stakeholders to say yes: How to pitch ideas that win buy-in

TL;DR: Empathy in presentation development and design is about framing your idea so people see its value for them. When you anticipate concerns and address them upfront, hesitation turns into align...

What Is the SCR framework? Your guide to better business storytelling

The SCR framework is all about guiding your audience through a logical, structured argument so they naturally arrive at the conclusion you want them to reach. It stands for Situation, Complication,...