How to Communicate Recommendations, Risks, and Decisions Clearly, Quickly, and Confidently
If you’re here, you’ve probably got a team that’s smart, doing good work—but when it comes time to share that work, things get muddy. The thinking’s solid, but the communication? Feels scattered. M...
How to use aspirational imagery to strengthen your pitch
Tl;dr: Aspirational imagery is about reflecting a version of someone they already want to become. In this edition, we’re looking at how this principle works in branding—and how the same approach ca...
What a 1958 Rolls-Royce ad can teach us about sales decks
Tl;dr: David Ogilvy’s legendary Rolls-Royce ad worked because it anchored luxury in a single, unexpected proof point: silence. Today, we’re breaking down how to find that kind of standout proo...
How a simple metaphor made Notion’s product feel like a breakthrough
TL;DR: Notion’s 2024 keynote shows how the right framing can make a familiar idea feel fresh. By using a common metaphor, they turned modular software into a story about creativity, ownership, and ...
The behavioral science behind numbers that stick
TL;DR: Stats don’t speak for themselves—stories do. Learn how to make numbers memorable by adding context, using relatable examples, and tapping into basic human instincts. Imagine being told: "Our...
Get stakeholders to say yes: How to pitch ideas that win buy-in
TL;DR: Empathy in presentation development and design is about framing your idea so people see its value for them. When you anticipate concerns and address them upfront, hesitation turns into align...
What Is the SCR framework? Your guide to better business storytelling
The SCR framework is all about guiding your audience through a logical, structured argument so they naturally arrive at the conclusion you want them to reach. It stands for Situation, Complication,...
The art of escalation: How to show the problem growing in importance
Every great story has a moment where the stakes are raised, tension builds, and the audience realizes just how critical the situation has become. Whether you’re presenting a business case, pitching...
Building curiosity with strategic questions in your slides
Curiosity is the spark that keeps your audience engaged. It’s what makes people sit forward, lean in, and pay attention to what you’re presenting. And one of the simplest, yet most effective, ways ...
The key difference between sharing information and telling stories (and why it matters)
We’ve all been in meetings or presentations where someone shares a ton of information—charts, data points, and bullet lists that explain exactly what we need to know. And yet, five minutes later, w...
How to cut text when everything feels important
You’ve been there. You stare at your slides, and deep down, you know it—there’s too much text. But you can’t decide what to cut. It’s all so important! Your bullet points? Morphing into paragraphs....
How to quickly turn dense content into presentation-ready slide copy
This edition is part of our "Presentation Prompts" series designed to help you master various aspects of presentation creation through specific ChatGPT prompts. Each installment focuses on a partic...
Why simple language wins on your slides
We’ve all been there: staring at a blank slide, trying to sound "professional," only to end up writing things we’d never actually say out loud. This happens across industries because there’s this i...
Get Unstuck: Overcome the Overwhelm of Starting Your Presentation
When you're about to begin any kind of presentation project—whether it's a webinar, a workshop, a client pitch—there's often this moment where you're looking at a blank page or an empty slide, and ...
How to hook your audience with a compelling opening
Let’s talk about the opening of a presentation. That moment when you're looking out at a sea of faces—virtual or not—and realize: Okay. I’m up. This is one of the most overlooked parts of a present...